article thumbnail

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

article thumbnail

9 Brands Driving Meaningful Change on Instagram

Later

Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. Advocating for self-love and body positivity, Youswim relies heavily on user-generated content (UGC) to sell their products and mission. Easily plan your posts in advance, tailor your captions, and customize your photos to suit each social network.

Instagram 104