Beware! The Social Media Dog Strategy Mentality
Diva Marketing Blog
AUGUST 15, 2010
What is disheartening is many organizations/brands have similar, let's call it a " Social Media Dog Mentality " where cute and counting are the extent of their planning process. Tweets and Facebook status updates fly into cyberspace that are little more than "cute" spins from a marketing campaign. Step 1: Align the Enterprise.
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