3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. We look at the numbers of social shares, links, mentions and page views. How can you manage risk in your content marketing? Social media penetration (total share numbers on-site and across syndication channels). How can you manage risk in your content marketing?