4 Lessons from BuzzFeed’s Worst Headlines
Convince & Convert
JULY 23, 2015
To explore how to formulate a headline that generates the most page views and shares , Buzzstream and Fractl decided to take a different approach: We looked at a set of low-performing headings to identify key patterns and distinctions. The headline earned the least amount of LinkedIn and Pinterest shares—only one per article on LinkedIn.
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