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The GAP, ROI, and Awareness

Josh S Peters

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.

ROI 100
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SMX West '08 Recap: Takeaways, Shout Outs, and Pictures

Techipedia: Tamar Weinberg

Monier suggests that it could be flawed, however, as in describing a “diamond:&# what if a baseball enthusiast chooses to buy his wife a nice piece of jewelry? Additional panel speakers were affiliate marketer Harrison Gevirtz of CPA Share , Chloe Spencer of the Neopets Cheat site , and Rand Fishkin’s little brother, Evan.