Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

Campaign 130

Campaign Social Media UGC Metrics 130

Bare Feet Studios

DECEMBER 13, 2008

Get control of the brand back from the agency. Companies have surrendered control of their brands to their agencies, while customers have been doing their own dance with it unbeknownst to either company or brand. I hope one of these days soon we will see a blend of Ford-originated content and UGC together on a Ford-hosted site.

Social Media 44

Social Media Viddler Upcoming Hosting 44