How to Measure Social Media Success for Your Small Business
yMarketingMatters
JUNE 20, 2014
Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Building a community of disinterested, unrelated followers is ultimately useless.
263 
Let's personalize your content