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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was a clear winner.

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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defence against a potential crisis. But which social media monitoring tool is the best for your brand?

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it’s one of the many social media trends your brand will want to understand. You’ll most often find this on Twitter or message boards.