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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. It has knives.

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