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Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

How a Facebook page might save a company in Brand disgrace! The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. Brumbys told franchisees to blame carbon tax and hike up fees.