Do you need to own your community?
Jeff Esposito
APRIL 1, 2013
While I agree with the use of these types of platforms and see the value of them, I also don’t think it is the end all be all or a must have for companies looking to have, or build, a community around their brand. I define community as a place where people with a shared interest or common goal corrugate and discuss it.
42 
Let's personalize your content