Brumby’s Bakeries and Negative Criticism in Social Media COI
Laurel Papworth
JULY 11, 2012
How a Facebook page might save a company in Brand disgrace! By not even considering what would happen when the always on, always connected masses found out about the message – and of course, they were always going to find out – the brand has been damaged. Brumbys told franchisees to blame carbon tax and hike up fees.
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