Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. Matrix: Brand Monitoring, Social Analytics, Social Insights Category Description and Example Current State What no one tells you Brand Monitoring Aware. The smart brand monitoring companies have already started their integration plans. Social data is overwhelming.
Five Reasons Why I Love Wordpress
OCTOBER 23, 2009
Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system. Essentially, the WordPress theme system is a way to skin your website. Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. It’s bigger than all of us. This is a very big misconception.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Despite the explosion of innovation, expect a Social Business Suite to appear that consolidate many of these features for enterprise buyers] Categorization is crucial in managing this rapidly evolving space It’s very difficult to completely segment this space as many of the vendors cross into multiple categories so I’ve separated it into major function groups.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. You’ll find iterations for both brands and agencies. Thanks! HMMMM.