The Top B2B Marketing Trends for 2018 – A Meta-Analysis
DECEMBER 19, 2017
Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). But these experts and bloggers identified seven specific trends within the realm of content marketing: Thought Leadership: There were nine mentions of the idea of basically doing content marketing better: more strategic, focused, higher quality, longer pieces that demonstrate true thought leadership. Yet another post about 2018 B2B marketing trends?