The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

AI / Chatbots: Eight writers believe B2B marketers will make greater use of artificial intelligence (AI) in 2018, primarily by developing chatbots or using tools like marketing automation software with embedded AI capabilities. Yet another post about 2018 B2B marketing trends?

The State of the Bot Going Into 2018

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Most contact centers go through a formal RFP/tender process for new investments, and because chatbots got lots of mainstream media attention in both 2016 and 2017, budgets have indeed formed in 2017.

RFP 102