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Content is under scrutiny? It’s about time.

Direct Marketing Observations

. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Bloggers do it by linking to each other. I get that.

Content 162
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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Nearly 3/4 of active Twitter users are bloggers. Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring. It has enabled revolutions in real life as well as in digital marketing. More than 80% of U.S.

Tools 201
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Identify key influencers, monitor brand mentions and conversations, curate and share engaging content, respond to your community, and measure the impact of campaigns. Find mentions of brands, product names or keywords across online media and blogs, for brand monitoring, repuation management, and competitive intelligence.

Tools 207