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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

MARCH 31, 2010

First thing you need to do is define your goals; that is, what is it that you want to accomplish with your social media campaign and then decide on which performance indicators will measure the success. Here are Some Key Performing Indicators of Social Media Engagement that you may consider measuring: Bookmarks (onsite, offsite).

Analytics

Analytics Social Media Trendrr Digg

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media

Social Media Trendrr SM2 Alterian

You Can’t Manage What You Can’t Measure! Social Media Analytics

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

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