You Can’t Manage What You Can’t Measure! Social Media Analytics
MARCH 31, 2010
The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).
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