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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Monitoring Tools For: Blogs. Google Blog search. BlogPulse Conversation Tracker. Blogdigger. Technorati. Blogpulse Trends. Ubervu (beta). Web Page Changes.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

MARCH 31, 2010

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

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