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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

JANUARY 12, 2010

BlogPulse Conversation Tracker. The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. Monitoring Tools For: Blogs. Blogdigger. Google Blog search. Technorati. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com. Twitter Search. Technorati. Ice Rocket.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

MARCH 31, 2010

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

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