Banking Engagement Social Media Yammer 
Convince & Convert
JULY 12, 2011
He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Hire smart people and then watch your bank account grow. Building a social business is not so easy. Building a business is easy.
Laurel Papworth
MARCH 10, 2011
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services.
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