Banking Communities Engagement Yammer 
Convince & Convert
JULY 12, 2011
Hire smart people and then watch your bank account grow. It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization. Start with an idea. Spend some time on Sand Hill Road.
Laurel Papworth
MARCH 10, 2011
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. At this point, the company has confused listening with engaging.
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