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Back channel

Groups

Who Owns Content Marketing?

Social Media Strategery

OCTOBER 8, 2015

That has given me the chance to work with a really diverse group of really smart people who are experts in their field. Open dialogue gives way to back-channel alliance building. Rather than rushing to plant your flag in content marketing, invite others to participate. We continue to make the same mistakes we did before.

Content

Content Marketing Collaboration Compete

Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

MARCH 23, 2010

Organizational use of social media impacts everyone across the organization in different ways, from IT security to HR to legal to marketing and ceding “control&# to just one of these groups seems to be both short-sighted and unrealistic. Meeting agendas and minutes will be posted to our internal wiki.

Social Media

Social Media Gov 2.0 Committee Collaboration

Who Owns Content Marketing?

Who Owns Social Media? Everyone and No One | Social Media Strategery

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