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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. A new Pew Research study shows only 8% of U.S. teens using Twitter, compared to 66% engaged in texting.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. It’s become a fuzzy catch all for everything from customer service, to customer experience, to customer relationship management, to content marketing, to word of mouth. The kismet.