The Case for Letting Your Social Media Managers Get Weird
Hootsuite
APRIL 14, 2021
We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. B2B marketers rejoice.
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