The Case for Letting Your Social Media Managers Get Weird
Hootsuite
APRIL 14, 2021
However, as marketers, we tend to cling to the safe, the tried and the market-tested. We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. The longevity and success of Taste the Rainbow should teach marketers about the value of shock and awe.
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