The Case for Letting Your Social Media Managers Get Weird
Hootsuite
APRIL 14, 2021
It often takes something special to stand out as a brand on social media. We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. And how to do it in a way that’s measured and true to your brand. Skittles made ‘weird’ their whole brand.
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