Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s.

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

This is useful for brands that have an active social media presence with regular updates and an engaged following. A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Guest post by Anne Griffin.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right

Pixlee

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Using trendjacking often provides simple and easy content for your brand to publish.

Meme 80

The State of Paid Social in 2020

Pixlee

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it.

Why Elena Joined Pixlee

Pixlee

I was tasked with supporting the B2B new website construction and deployment. First hand, I saw the impact that social proof and UGC could have to bring our B2C websites to life. Editors note: At Pixlee, we feel that our team is our biggest strength.

UGC 76

Social Spotlight: Adobe and How to Borrow from B2C

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. but B2B social marketing comes with a set of unique challenges. In the Insta-driven landscape of 2020, this is a piece of cake for many B2C brands.

UGC 63

EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. EGC is 2015’s most powerful marketing abbreviation.

Trends 160

7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

A brands website is a huge part of a company’s success. Best practice and modern design indicate that brands should use plenty of white space on a landing page. Airbnb shows off inspiring UGC to entice viewers to travel to new locations.

Winning Instagram Strategies for Small Business

Later

It’s important that brands and businesses on Instagram strike a balance and create a strategy that’s not only creative and beautiful to look at, but also draws in new audiences and drives them to your website. That likeability factor is rooted in how much we can trust a brand.

The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

Description: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The B2B social media management platform.

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. Even fewer B2B companies are on Snapchat. User-Generated Content (UGC).

Types 83

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges.

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too!

Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. Make your images on brand wherever possible.

UGC 156

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

How to Plan a New Product Launch on Social Media: Step-by-Step Guide with Examples

Later

You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. For example, the cult beauty brand Summer Fridays recently launched a new face mask on Instagram.

130 most important social media acronyms and slang you should know

Sprout Social

B2B – Business to business. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. UGC – User-generated content. Try not to force it if it doesn’t fit your brand voice or the situation.

CPM 114

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Set your strategy up for success right out the gate by choosing the best social networks for your brand.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

This is particularly important when managing branded client materials. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.