Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

UGC 78

UGC B2B How To Software 78

Buzz Marketing for Technology

AUGUST 5, 2014

We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s. How does Real-Time Marketing work in a B2B environment?

Eventful 100

Eventful UGC Marketing B2B 100

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 137

Conversation Review Marketing How To 137

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Keyhole.co

OCTOBER 16, 2023

Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. Coca-Cola’s #ShareACoke is a notable example of a branded hashtag. Here’s how: 1.

Hashtag 52

Hashtag Instagram How To UGC 52

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking, when done right, can help you improve brand image and help your marketing team improve on other goal areas as well. .

Brands 55

Brands Meme Trends UGC 55

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. How can you leverage your happy customers and turn them into brand ambassadors? How to Turn Customers into Brand Advocates. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1.

Marketing 88

Marketing Loyalty Case Study Cost 88

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Pixlee

JANUARY 27, 2020

I was tasked with supporting the B2B new website construction and deployment. First hand, I saw the impact that social proof and UGC could have to bring our B2C websites to life. Having already been a Pixlee user on the brand side, I am excited about being able to speak to both sides of the Pixlee relationship as a CSM.

UGC 61

UGC Construction B2B Team 61

agora pulse

JANUARY 22, 2021

Interactive stickers on Instagram Stories aren’t anything brand new by now, but some businesses are still unsure of how to use them or what they can do. Branded Content Tags. Sponsored content isn’t uncommon on Instagram, with brands partnering up with other brands or influencers to promote their product.

Features 124

Features Instagram Hashtag Social Media Management 124

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

Examples 228

Examples Communities Brands Forums 228

Convince & Convert

JANUARY 19, 2015

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Start with these fundamentals: 1.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Later

SEPTEMBER 19, 2018

It’s important that brands and businesses on Instagram strike a balance and create a strategy that’s not only creative and beautiful to look at, but also draws in new audiences and drives them to your website. Whether it’s the products they’re selling, or their brand ethos and messaging, we’re more likely to buy from brands that we like.

Small Business 61

Small Business Instagram Strategy Hashtag 61

Oktopost

JUNE 28, 2023

Then again, there are plenty of tried-and-tested techniques out there for brands to adopt if they want to paddle out of those stagnant waters and get that social media boost they sorely need. Brands that post too much are undermining their social media presence as much as brands that don’t post enough.

Social Media 62

Social Media Engagement Strategy B2B 62

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. This content isn’t created by a brand. Yes, it’s created by individuals, but it’s approved and published under the brand’s name, rather than an individual creator. In short, it can feel a little faceless.

Strategy 62

Strategy Content UGC B2B 62

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B. The platform lends itself to B2B thought leadership. It’s understandable why.

Social Media 118

Social Media B2B How To ROI 118

Oktopost

AUGUST 10, 2023

It’s particularly potent for maximizing LinkedIn B2B lead generation But this all hinges on a change in perception. The Oktopost social media platform automates sentiment analysis, reviewing brand mentions to give you a clear snapshot of your reputation among followers and leads. But don’t let the term micro throw you off.

Social Media 62

Social Media UGC B2B Sentiment 62

Social Media Strategies Summit

DECEMBER 7, 2018

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey.

Social Media 106

Social Media UGC Marketing Discount 106

Oktopost

SEPTEMBER 28, 2023

To give you a sense of the power of what a strong social publishing strategy can have, 75% of B2B buyers are on social media, and 78% of social sellers outperform businesses that aren’t using social selling. Some will be perfect for your brand, and others won’t take off. What to post First, let’s start with the content itself.

Publishing 69

Publishing Social Media Content UGC 69

Oktopost

SEPTEMBER 28, 2023

To give you a sense of the power of what a strong social publishing strategy can have, 75% of B2B buyers are on social media, and 78% of social sellers outperform businesses that aren’t using social selling. Some will be perfect for your brand, and others won’t take off. What to post First, let’s start with the content itself.

Publishing 62

Publishing Social Media Content UGC 62

Keyhole.co

DECEMBER 1, 2023

But regramming definitely can be worth it for B2B companies and product or service owners, in terms of generating more engagement. Including user-generated content (UGC) in your account is a smart way to attract a wider audience. This entails leaving the app. This way, you’ll know better which posts to regram on Instagram. Next steps?

Instagram 59

Instagram How To UGC Curation 59

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too! I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Pixlee

SEPTEMBER 27, 2021

Customer acquisition is an ever-changing process that brands in all industries are striving to perfect. People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Collect UGC from Passionate Customers.

Video 52

Video UGC How To Chemicals 52

Oktopost

JULY 26, 2023

Now imagine a freeway that’s thousands of times busier than the Santa Ana Freeway – how much brands would be willing to pay for a spot on that billboard. There are so many brands vying for attention, and users can’t give every worthy brand the same amount of attention. That highway is called social media.

Conversation 62

Conversation Social Media B2B How To 62

Sprout Social

MARCH 22, 2021

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Drift’s Revenue Acceleration Platform enables brands to deliver real-time engagement and personalized conversations to their audience across the entirety of a buyer’s journey. Few do it better than Drift.

Film 120

Film Team B2B UGC 120

Keyhole.co

AUGUST 10, 2023

It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. Takeaway Behind-the-scenes content may not attract leads on LinkedIn , but it will get you enough engagement to expand your brand reach, which is pretty much the same thing: more potential leads discovering your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. Takeaway Behind-the-scenes content may not attract leads on LinkedIn , but it will get you enough engagement to expand your brand reach, which is pretty much the same thing: more potential leads discovering your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Oktopost

MAY 2, 2023

It’s about keeping tabs on direct mentions of and interactions with your brand, so that you can go into crisis management mode as soon as possible. In the realm of B2B, Shopify have clearly kept their nose to the ground when it comes to identifying common pain points and questions from entrepreneurs and business owners.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Keyhole.co

JANUARY 30, 2024

Besides a country or a city, brands also target specific location factors such as school zones, college campuses, neighborhoods, etc. In the above post , the brand leveraged Cheese Lovers Day and honored America’s shared love for cheesy food. For example, Red Bull ’s audience on social media is interested in an active lifestyle.

Social Media 59

Social Media How To Patterns Sports 59

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Keep it in compliance. All rights reserved.

Social Media 155

Social Media Policies Consultant Social CRM 155

Keyhole.co

APRIL 24, 2023

The popularity of social media contests keeps increasing, with brands using them for a range of purposes. The problem is that with most brands picking up on their effectiveness, standing out becomes challenging. You, on the other hand, get people talking about your brand and expanding your reach. What is a social media contest?

Social Media 52

Social Media How To Campaign ROI 52

Social Media Strategies Summit

DECEMBER 14, 2023

With this in mind, planning your B2C content marketing tactics necessitates an in-depth understanding of what end-buyers want from brands during their shopping journeys. Behavior research from GWI suggests that the main ways for brands to win over consumers in 2023 and beyond include: Offering convenience through clarity and approachability.

Content 222

Content Marketing Loyalty Collaboration 222

Buffer Social

AUGUST 8, 2017

Description: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The B2B social media management platform. Prices: Free plan, $10, $99, $199, and $399 per month (with a 14-day free trial).

Social Media Management 111

Social Media Management Social Media Tools Price 111