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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

B2B 117
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

LinkedIn is, of course, the top social media platform for B2B marketers. Among the most challenging tasks for social media managers are managing influencer marketing partnerships; sourcing user-generated content (UGC); producing videos; and tracking/reporting on analytics. Thoughts on these studies?

Research 257
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Case Studies : These are the B2B equivalent of product reviews. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. They often have a highly engaged fan base.

comScore 299
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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Find related UGC: The OBX account leveraged user-generated whale content to connect to the “My Roman Empire” trend. If the answer is no to any of those questions, it’s best to sit that trend out.

Trends 167
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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Also, if your social media hub includes UGC, people are more likely to engage with it because that content is more relatable to them. appeared first on B2B Marketing Blog | Webbiquity.

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How to Use Social Media to Generate More Leads for Your Business

Oktopost

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. UGC (user-generated content). The post Seven Ways to Increase Your Brand Influence appeared first on B2B Marketing Blog | Webbiquity. Practice Proper Channel Management.