B2B Brand Monitoring Compete Sentiment 
Webbiquity SMM
JANUARY 23, 2024
Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Track customer sentiment.
Sprout Social
JANUARY 5, 2023
Here at Sprout, we’ve narrowed down five key use cases that our customers use listening for: Brand health : gauging public perception of your brand or products. Competitive analysis: analyzing a competing brand or product. Event monitoring: monitor audience response to a conference or event. Our suggestion?
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