Avatar Blogosphere Compete Social Networking 
Techipedia: Tamar Weinberg
APRIL 8, 2010
You need to network with like minded individuals and build relationships with people in the blogosphere so that you ultimately get inbound links, comments, and visibility. Social Media is More than Just Twitter and Facebook >> This is absolutely right. Blogs must be marketed in order to be successful.
Diva Marketing Blog
FEBRUARY 1, 2010
The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. I (as I suspect, their respective employers do) expect them to comport themselves as competent and capable representatives of the hiring firm.
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