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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Your monitoring tool should help track a variety of things in this area: The partner influencer – You may actively work with influencers to promote your campaigns on a paid/unpaid capacity.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. “I need to create custom Facebook apps, launch and administer promotions, and manage creative assets on YouTube and beyond.