The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. ” Sentiment analysis has a bad name because it’s never 100% accurate.