Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. So, out of 13 companies ever featured in a Forrester Wave in this space, four are specialist firms that are still independent.
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