Experiment: Do Photos With People Perform Better on Instagram?
Hootsuite
APRIL 20, 2021
Well, the hunch of many a social media manager is that pictures of people perform better than those without. Of course, testing this on my own personal account alone, where my face is obviously beloved by a biased group of followers (e.g. Is it genius marketing or are we obsessed with ourselves? Astroturf.).
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