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Experiment: Do Photos With People Perform Better on Instagram?

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Well, the hunch of many a social media manager is that pictures of people perform better than those without. Face photos also were 32% more likely to snag a comment , too. Iā€™m going to test this theory here in 2021 ā€” albeit with a far smaller sample size ā€” by doing my own face-versus-no-face comparison.

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