Experiment: Do Photos With People Perform Better on Instagram?
Hootsuite
APRIL 20, 2021
Well, the hunch of many a social media manager is that pictures of people perform better than those without. Back in 2014 (a generation ago, in social media years), researchers from Georgia Tech looked at 1.1 Face photos also were 32% more likely to snag a comment , too. Most-commented photos.
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