No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. Year-Round Influencers. When FOMO Died. Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety.
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