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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success


Music festivals are a unique opportunity to guinea pig novel uses of tech – for example, given the high ticket price and general zeitgeist of Coachella, Childish Gambino had a safe bet to reach a large portion of the audience with an Apple-only Airdrop request. But the success of influencers of all sizes isn’t limited to music festivals, and brands that don’t align with this strategy year-round won’t appear authentic to millennials.