article thumbnail

How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

With thousands of geotagged photos submitted every month, Breckenridge recently found an avenue to monetize these photos, putting them to work as advertisements. The ads pulled new customer photos in real time and gave viewers an authentic and timely view of the mountain and resort. Community-driven to Succeed and Stay Agile.

article thumbnail

No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Streaming a live event by definition involves a layer of interactivity, Brands can kickstart a new wave of Coachella success by reaching out mid-concert, with new events, technical breakthroughs, and UGC-focused shopping experiences made possible through a sense of community driven by live-streamed stages and sets. Year-Round Influencers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

Storytelling and showcasing a natural, authentic scenery and experience can go a long way. If you don’t have the resources in-house, ask for permission on Instagram to use geotagged posts or hire a freelancer. SproutSocial A1: Definitely visual UGC! — CrowdRiff (@CrowdRiff) January 18, 2017. Storytelling. SproutChat.

Travel 40
article thumbnail

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand authenticity. Brand authenticity is the “realness” of a brand. Brand authenticity includes a brand voice (how your brand “sounds”) and brand engagement (how a brand interacts with its audience). User-generated content (UGC). (Did we mention they like you a LOT?). No fluff, no smokescreen.