How Ski Resorts are Winning with Community-Driven Marketing this Year
MARCH 5, 2019
With thousands of geotagged photos submitted every month, Breckenridge recently found an avenue to monetize these photos, putting them to work as advertisements. The ads pulled new customer photos in real time and gave viewers an authentic and timely view of the mountain and resort. Diverse and authentic user-generated content (UGC) tells the best story the brand can to their audience, but it also enables them to adapt their brand message as conditions change.