The Metaverse: What it is and why it matters for brands
Sprout Social
JULY 14, 2022
To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars. Although Meta (formerly known as Facebook) made the metaverse a household name, the tech company did not invent the idea. Video calls. Public blockchains.
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