article thumbnail

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

Google still leads the way in search, with 3.5 But with Facebook showing strong growth in this area, it may not be too long before we see Facebook pursuing the ad dollars traditionally reserved for Google. And in 2017, I think we’ll see Snapchat double down on its ad product to enhance targeting and analytics for its advertisers.

Trends 40