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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Not really.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

Hackers recently accessed Twitter accounts associated with the International Olympics Committee. They got in through a third-party analytics app. Another type of imposter scam targets brands hoping to work with influencers. Working with real influencers can be a valuable marketing strategy. Unsecured mobile phones.

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2020 Social Media Recap: What Happened and What We Learned

Likeable

In response to a rising interest in the platform as a marketing tool , it added tons of new analytics tools and reporting features. YouTube announced Shorts, a new feature that would allow users to share short videos via the mobile app, as well as its own YouTube Music library to provide licensed tracks.