Analytics Brands Issues Yammer 
Laurel Papworth
MARCH 10, 2011
There are plans to set up an internal blog, wiki, collaborative knowledge management system, Yammer. The listening is done at arms length and there is no intention to address any of the issues being discussed. The Brand is still managing and manipulating the media but the responses are more two way.
Socialmedia.biz
NOVEMBER 16, 2016
Target audience: Startup founders and teams, entrepreneurs, angel investors, VCs, businesses, brands, digital marketers, educators, journalists, Web publishers. ” It’s not all about the numbers — don’t forget to reward employees and your brand ambassadors, especially those who go above and beyond. Write it down!”
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