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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. He’s a copywriter at heart but with a secret jones for analytics. Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

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