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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

A South Florida office of Planned Parenthood posted this on their Facebook wall: “Thanks to YOU and people who care about women’s health, the Komen Foundation has reversed its decision…”. In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear.

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