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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

A South Florida office of Planned Parenthood posted this on their Facebook wall: “Thanks to YOU and people who care about women’s health, the Komen Foundation has reversed its decision…”. In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. Keyword/Topic Monitoring.