How To Create the Perfect Facebook Fan Page
Techipedia: Tamar Weinberg
DECEMBER 1, 2009
There is a large reference of these tags on their developer wiki. It should also, at the same time, be something familiar to other Facebook users, as this is what they will see in their News feeds as their friends become fans or you post updates. Beyond that, if you specify the specific user id in that field it should show properly.
279 
Let's personalize your content