You Can’t Manage What You Can’t Measure! Social Media Analytics
MARCH 31, 2010
Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns. Once you have gathered all the relevant reports, you should then aggregate the data in one place so you can cross reference, validate and get the complete picture.