Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Trendrr. This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns. Once you have gathered all the relevant reports, you should then aggregate the data in one place so you can cross reference, validate and get the complete picture. The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#.